Start the Presses: How the Right News Release Can Shine a Spotlight on Your Company

In 1998, Mickie Kennedy started eReleases as a discount press wire service, providing the same media reach as the industry heavies at a fraction of the cost.

Twenty-five years later, Mickie’s company is still going strong and saving companies tens of millions of dollars, having helped hundreds of thousands of small businesses reach journalists, investors, trade associations, and customers.

Moreover, Mickey has become a news release maestro, able and willing to share the secrets of distributing news releases that get results.

In this era of Tik Tok, Instagram, Twitter, Facebook, LinkedIn, and now Threads, do news releases still have a meaningful role in helping companies deliver their messages?

Unsurprisingly, Mickie tells host and award-winning journalist Dean Rotbart that now more than ever, a well-crafted news release will ricochet through social media and deliver an exponentially larger impact.

Get the scoop on this week’s episode.

Photo: Mickie Kennedy, eReleases
Posted: July 10, 2023
Monday Morning Run Time: 53:53
Episode: 12.04

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