The Truth About Motivation: Where to Find It and How to Inspire Others

Many people get the concept of motivation all wrong. They think it involves willpower and sacrifice. They either offer themselves a reward to achieve their goals or they threaten themselves with penalties if they don’t.

Susan Fowler says that science and practice proves otherwise. Fowler, whose book on the topic is titled — Why Motivating People Doesn’t Work...and What Does — previously co-authored three books with none other than management guru Ken Blanchard.

As she told host and award-winning journalist Dean Rotbart in May 2015, motivation is a skill that anyone can learn, practice and master. A Best of Monday Morning Radio encore.

Photo: Susan Fowler, Why Motivating People Doesn’t Work...and What Does
Originally Posted: May 15, 2015
Best of Monday Morning Radio Update: May 17, 2021
Monday Morning Run Time: 36:05