Alfred Sloan, George Eastman, Julius Rosenwald, Olive Beech and Madame C.J. Walker

Back in November, when General Electric announced its plan to break itself into three different companies, host and award-winning journalist Dean Rotbart invited business historian Gary Hoover to share the lessons of GE’s fall from grace.

Hoover is the executive director of the American Business History Center and the author of Bedtime Business Stories: Short Sagas of Business Creation, Success, and Failure. A serial entrepreneur, one company Hoover founded was acquired by Barnes & Noble, while another was purchased by Dun & Bradstreet.

This week, in part one of a two-part conversation, Rotbart and Hoover take a deep dive into an array of legendary American businesses and CEOs and what they can teach today’s business owners and leaders.

Photo: Gary Hoover, American Business History Center
Posted: November 22, 2021
Monday Morning Run Time: 38:42