The commercial is short and to the point: "Please take me to Kesslers."  It lasts only 2 seconds.  But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself.  It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style.

On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin.

Don't be fooled.  Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Run Time: 30 min 16 sec
Photo: Richard Kessler, Kesslers Diamonds 

B. Eric Rhoads, chairman and CEO of Streamline Publishing Inc., provides some valuable insights on how he succeeded in the publishing industry.  This exclusive bonus audio follows Eric's June 24, 2012 broadcast interview on Business Unconventional. Among the magazines that Eric publishes are: Radio Ink; Plein Air and Fine Art Connoisseur. 

The Rhoads to Success: Putting Passion to Work - the broadcast portion of Eric's interview, is available here: http://mondaymorningradio.libsyn.com/webpage/the-rhoads-to-success-putting-passions-to-work

Based in Austin, Texas, Eric is a frequent visitor to the Wizard Academy and a longtime friend of Academy co-founder Roy H. Williams.

B. sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT).  The program is also streamed over the Internet at www.710KNUS.com. 

Run Time: 14 min 35 sec
Photo: Path to Engelbrech House, Wizard Academy Campus