Negotiation expert Elizabeth Suárez says that the secret to being a master negotiator is not outsmarting the other guy or gal, it’s being confident about who you are and what are your goals.

Once you know your own priorities and what you bring to any negotiation, Elizabeth says that reaching agreement is much easier; whether you’re negotiating a corporate acquisition, a pay raise, or the hour of your teenager’s curfew. 

Elizabeth, educated at The Wharton School of Business and the Harvard University Executive Management Program, is the author of “The Art of Getting Everything: How to Negotiate for What You Want and More.”  This week, she shares some of her best negotiating strategies with host and reputation coach Dean Rotbart. 

[For more on Elizabeth, visit her website at http://www.negotiationunleashed.com/.]

Photo: Elizabeth Suárez, Negotiation Unleashed
Posted: April 30, 2018
Monday Morning Run Time: 37:37

Back in 1995, when the internet was still only a toddler, Jeff Hall started a search engine optimization company from his bedroom in Ontario, Canada. In time, Jeff developed programs and systems to help his clients show up high in the organic results of Google and other search engines.

Today, Jeff 's Overflow Cafe boasts more than 45,000 small business and professional clients in 170 countries, most of whom pay no more than $29 a month to draw relevant traffic to their websites, and sell lots more products and services.

You could do what Jeff and his team do on your own, although as Jeff tells host and reputation coach Dean Rotbart, it would take most owners 100-plus hours monthly. In less than one hour on this week’s episode, Jeff breaks down effective SEO strategy in terms that anyone can comprehend.

Photo: Jeff Hall, Overflow Cafe
Posted: April 23, 2018
Monday Morning Run Time: 46:26

May McCarthy can explain her success at co-founding and growing seven successful companies in a single word: Gratitude.

In fact, May believes that gratitude is the missing ingredient responsible for the large number of struggling owners and entrepreneurs who have yet to achieve their business goals.

In her new book, The Gratitude Formula, May spells out a 7-Step system that she pioneered – all grounded in gratitude – which she promises will help everyone who follows her system earn more and enjoy it more. Roving reporter Rotbart has the scoop.

Photo: May McCarthy, The Gratitude Formula
Posted: April 16, 2018
Monday Morning Run Time: 39:42

Brian Harman works in supply chain management for a large multi-national pharmaceutical company. He relies on storytelling, humor, and a splash of vulgarity to instruct lousy business leaders in the art of leadership excellence.

Stepping aside from his day-to-day responsibilities, Brian recruited family and friends to help him write, publish, and promote a book he hopes will inspire a new generation of leaders who aren’t burdened with the bad habits of existing owners and bosses.

Brian’s book, How to Avoid a Leadersh*t, co-written with his cousin, Stephanie M. Taglianetti, uses an expletive in its title, just like the enormously popular bestseller, The Subtle Art of Not Giving a F*uck.

If foul language – or innovative thinking – offends you, host and reputation coach Dean Rotbart suggests you skip this week’s episode. 

Photo: Brian M. Harman, Author
Posted: April 9, 2018
Monday Morning Run Time: 35:01

Steve Clayton was a 7^th grade teacher with a love for DJing; a vocation he used to earn some extra cash. 

Self-taught, and relying primarily on grit and determination, Steve took his tiny DJing side business, Soundskilz, and built it into an industry-leading major event production and talent booking company, landing festival headliners including Wu Tang Clan and Ice Cube.

One event alone, the annual Chalice Festival held outside of Los Angles, Steve grew from 8,000 attendees to almost 40,000 in just four years.

No long spinning records, Steve, a self-made man, is now teaching and coaching other would-be entrepreneurs of all types how to develop their own entrepreneurial hits, and this week, he shares some of his favorite business tunes with host and reputation coach Dean Rotbart.

Photo: Steve Clayton, Soundskilz
Posted: April 2, 2018
Monday Morning Run Time: 35:25