Host and award-winning journalist, Dean Rotbart, and his multi-talented wife, Talya, recently co-authored a book about two Canadian entrepreneurs, Margaret and Riyaz Adat, who have become global role models for do-it-yourself charitable projects.

The book, Perfectly Ordinary, Yet Extraordinary, recounts how the Adats, an upper-middle-class couple, used determination, focus, love, and limited personal resources to rescue a woebegone school in faraway Arusha, Tanzania, from the brink of collapse.

This week, Margaret and Riyaz join Rotbart to share their experiences and lessons-learned, noting that anyone, no matter their resources, really can make a meaningful difference in the lives of others.

The Rotbarts are donating 100% of the profits from their book, available from Amazon and Barnes & Noble to the students and faculty of the J.K. Nyerere School in Arusha.

Photo: Margaret & Riyaz Adat, "Perfectly Ordinary"
Posted: April 27, 2020
Monday Morning Run Time: 57:02

This week on Monday Morning Radio, The Wizard Academy's Buzz Snatching maestro, Dean Rotbart, takes listeners behind the scenes of the ALS Ice Bucket Challenge - a global viral marketing campaign that raised more than $110 million for charity in about one month.

Dean's guest is Tanner Hockensmith, Executive Director of the ALS Association Texas Chapter and a national spokesperson for the organization.  Tanner dissects the success of the Ice Bucket Challenge and offers advice on how charities and business owners can generate their own buzz snatching campaigns.

You can also read Dean's article about his interview with Tanner on Examiner.com.

Donate now to the ALS Association.

Dean teaches the popular Buzz Snatching course at The Wizard Academy. Those interested in attending his next class (in early 2015) should email him at: dean@mondaymorningradio.com.