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June 2022
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Syndication

What can an annual race featuring weiner dogs teach serious entrepreneurs and business owners about correctly predicting the outcome of any marketing campaign before spending a dime on testing the concept? Plenty.

That’s the bottom line of Peter Nevland’s latest book, Wiener Dog Marketing: A Silly Sounding Book for Serious Business Growth. The fast read not only features lessons Peter has gleaned from teaching and attending classes at the Wizard Academy, it also maps the mind of the Wizard himself, Roy H. Williams.

Peter is one of the elite Wizard of Ads partners who helps already successful businesses find their unique path to much greater success, much faster.

Peter was last a guest on Monday Morning Radio a decade ago, when he discussed his evolution from an engineer to a wordsmith and word coach.

This week Peter shares with host and award-winning author Dean Rotbart the secrets of sniffing out a successful marketing strategy, one short-legged, long-bodied canine at a time.

Photo: Peter Nevland, Weiner Dog Marketing
Posted: June 27, 2022
Monday Morning Run Time: 45:10

Direct download: MMR062722.mp3
Category:Advertising and Marketing -- posted at: 11:17am MDT

CLOCKWISE: Dean Rotbart, Matt Quayle, Peter Coy, Henry Dubroff, Matt Murray, and Chris Roush

 

A special audio/video edition of Monday Morning Radio presenting a panel of distinguished journalists discussing the future of business journalism.

TO VIEW THE VIDEO, CLICK HERE.

This is the first episode in the 11th year of the business-to-business podcast.

Everyone who owns a business, operates a professional practice, or works for either, understands the importance of the business news media - and their ability to provide actionable insights and intelligence.

The discussion arises from the publication of The Future of Business Journalism and Why It Matters for Wall Street and Main Street by Chris Roush. Roush is the Dean of the Quinnipiac University School of Communications, where he is also a professor. He is a veteran business journalist and the founder of Talking Biz News — a must-read website for journalists and communications executives about the business journalism profession.

Roush joins Dean Rotbart, award-winning author and host of Monday Morning Radio, to examine the history of the business journalism profession, its current status, and what Roush believes are the changes that are necessary to buttress business and financial news going forward.

In his book, Roush writes: “[The] shift in business news content away from many consumers and small business owners on Main Street and toward Wall Street investors, money managers, and Fortune 500 executives is one of the most misunderstood inequalities in twenty-first century American civic life.”

To examine that contention, along with other key elements in The Future of Business Journalism, are a distinguished panel of four veteran business journalists:

Peter Coy, Opinion Economics Writer, The New York Times
Henry Dubroff, Owner and Founder, Pacific Coast Business Times
Matt Murray, Editor in Chief, The Wall Street Journal
Matt Quayle, Senior Executive Producer, CNBC-TV

Biographies of Roush and the panel members are available here.
Order your copy of The Future of Business Journalism here.

Posted: June 20, 2022
Monday Morning Run Time: One Hour and Seven Minutes

Direct download: MMR062022.mp3
Category:Special Edition -- posted at: 10:36am MDT

As the top journalist and now CEO of Fortune Media — publisher of Fortune magazine, Fortune.com, and an increasing array of live Fortune global conferences — Alan Murray is one of the most influential business journalists in the country.

In his capacity as the head of Fortune, Alan has the opportunity to keep company with many of the world's most prominent and influential people, including presidents, heads of state, legendary CEOs, titans of Wall Street, and even the Pope.

Alan is the author of a bold, newly released book, Tomorrow’s Capitalist: My Search for the Soul of Business.

In the book, Alan encapsulates the wisdom of his coterie, mixed with a full serving of his own savvy, to create a vision for a new, 21st-century breed of business owners and leaders. Alan dubs them Capitalists 2.0.

Some of Alan’s ideas are surprisingly radical — or, if not radical — certainly a break from the traditions of Corporate America and the deeply-rooted Milton Friedman philosophy that “There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits.”

This week, Alan sits for an exclusive interview with host and award-winning author Dean Rotbart to explain how tomorrow’s CEOs can do a better job than their predecessors for their employees, communities, and investors.

[Note: Alan’s journalism career spans more than four decades, including serving as deputy managing editor, executive editor online, Washington bureau chief, and a columnist for The Wall Street Journal. He is the recipient of a Business News Visionary Award, nominated by his peers and recognized for his transformative contributions to the business journalism profession.

The Business News Visionary Awards are made possible by the support of Monday Morning Radio and The Dilenschneider Group. Additional support is provided by TimeinaBottlePhotography.com.]

Next Monday, June 20th, as Monday Morning Radio begins its 11th year of podcasting, host Dean Rotbart will moderate an extra special panel to discuss a provocative new book, the Future of Business Journalism

Everyone who owns a business, operates a professional practice, or works for either, understands the importance of the business news media - and their ability to provide actionable insights and intelligence.

Chris Roush - Dean of the Quinnipiac University School of Communications and a veteran business journalist, is the author of The Future of Business Journalism which contends that significant changes must take place in the ways business journalism organizations operate for the betterment of Main Street and Wall Street.

Joining Chris and Dean will be four distinguished business journalists:

Peter Coy, Opinion Economics Writer, The New York Times

Henry Dubroff, Owner and Founder, Pacific Coast Business Times

Matt Murray, Editor in Chief, The Wall Street Journal

Matt Quayle, Senior Executive Producer, CNBC-TV

Photo: Alan Murray, Fortune Media
Posted: June  13, 2022
Monday Morning Run Time: One Hour and Two Minutes

Direct download: MMR061322.mp3
Category:Journalists -- posted at: 2:43pm MDT

Most people don’t think of Hollywood celebrities as entrepreneurs. But Craig Archibald, founder of The Archibald Studio, is not most people.

A well-established acting coach, Craig has mentored talents including Eric Roberts, Dan Futterman, John Slattery, and Constance Wu. One of the first lessons he drills into his clients’ minds is that acting is a highly competitive business, and if they are going to succeed, they need to excel as entrepreneurs.

But get this, Craig also recommends that business owners study acting to improve their financial performance.

Craig is the author of the new book, The Actor’s Mindset: Acting as a Craft, Discipline and Business. He joins host and award-winning author Dean Rotbart to explain the fascinating Hollywood-Business connection.

And be sure to keep your ears open for cameos by Tom Hanks, Meryl Streep, George Clooney, and the Greek philosopher, Aristotle.

Photo: Craig Archibald, The Archibald Studio
Posted: June 6, 2022
Monday Morning Run Time: 46:59

Direct download: MMR060622.mp3
Category:Authors and Experts -- posted at: 2:42pm MDT

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