On October 8^th, in Ogden, Utah, Janelle Page and Matt Misbach will seal their love by exchanging wedding vows in front of a large gathering of family, friends, neighbors and colleagues.

Theirs is not only a story of romance, it’s also a valuable lesson in personal branding and video marketing. Divorced and the mother of four, Janelle was having no luck attracting eligible suitors last year when she decided to apply her business experience - using video testimonials to help her clients generate more leads and make more sales - to the dating game.

Her 8 ½ minute autobiographical YouTube video, #ManHunt, spelled out exactly who she is, who she is looking for, and who need not apply. It worked.

Janelle and Matt share their tale this week on Monday Morning Radio with host and reputation coach Dean Rotbart. As Dean points out, mass marketing is great, but sometimes superfluous. “Whether you’re looking for a spouse, an employee, an investor, or a few new clients, laser-targeted marketing might just prove a perfect match for you as well,” Rotbart observes.

Janelle is the CEO of KickFire, based in Kaysville, UT. Her firm specializes in customized, laser-beam focused marketing campaigns.

Photo: Janelle Page of KickFire, and her husband-to-be, Matt Misbach

Posted: September 21, 2015

Monday Morning Run Time: 33 minutes 43 seconds

Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots now booking for October and November 2015. 

You don’t have to be Mark Zuckerberg, Noah Glass, Biz Stone or any of the other social media moguls to own and operate your own successful online community.  

Which is great news, because custom online communities – where customers, clients, or members talk to and support one another - are rapidly surpassing blogs and the major social networking platforms as the very best vehicle for fostering brand loyalty and engagement.

That said, what works in theory often fails miserably in practice.

That’s why Katie Bapple and Joshua Paul, top experts in the field, have written a new book, The Online Community Blueprint, designed to help even small businesses master the art of online community creation and operation.

Katie and Joshua, both executives at Socious, whose software engages more than 1.3 million online community members, are my guests this week on Monday Morning Radio.

Katie and Joshua will talk us through the basics of building a successful, proprietary online community. It is the cutting edge of online marketing and too important to ignore.  

Photo: Joshua Paul and Katie Bapple, Socious 

Posted: September 14, 2015

Monday Morning Run Time: 42 minutes 17 seconds

Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots now booking for October and November 2015.