Sun, 29 March 2020
Everything Was Going According to Plan for Michael Craig’s Creature Coffee, Until Coronavirus Arrived
In October 2019, host and award-winning journalist Dean Rotbart, invited Michael Craig on Monday Morning Radio to detail his quixotic quest to build a three-headed company, Creature Coffee, selling specialty blends at pop-up expresso bars, online, and at his bricks-and-mortar coffeehouse in Austin, Texas.
Everything was going according to plan for Craig until a few week’s ago when Austin’s South by Southwest mega-event was cancelled due to coronavirus, and rapidly thereafter the city’s mayor ordered all dining areas closed.
Like tens of thousands of American small business owners, overnight, Craig found his business endangered, and his many baristas without work. Not just a statistic, this week Craig shares his very personal struggle to survive the fallout from coronavirus and live to fight another day.
Photo: Michael Craig, www.CreatureCoffee.co
Sun, 22 March 2020
Twenty years ago this month, Henry Dubroff threw caution and reason to the wind and – after quitting his safe job as editor of the Denver Business Journal – headed west to California to launch his own, independent, weekly business newspaper.
Dubroff’s Pacific Coast Business Times defied the long odds, and today, with the largest full-time team devoted to business and financial news on the central coast, serves readers in Santa Barbara, Ventura, and San Luis Obispo counties, including, of course, Oprah Winfrey, just one of many prominent area residents.
The secret of his survival, and that of all successful entrepreneurs, Dubroff tells host and award-winning journalist Dean Rotbart, is to know the community of customers who you serve and become an integral part of it.
[The conversation with Dubroff is adopted from the Business News Visionary Awards oral history of Dubroff, recognizing him as one of 52 journalists whose foresight and efforts have transformed the journalism profession during the past two decades. For additional information, visit http://www.newsluminaries.com/.]
Photo: Henry Dubroff, Pacific Coast Business Times
Sun, 15 March 2020
The coronavirus is wreaking havoc on businesses large and small, curtailing travel, sporting events, and gatherings of all manner; even weddings.
For many owners and entrepreneurs, it portends financial disaster.
But this week’s guest this week, Evan Morgenstein, a veteran talent agent who specializes in representing social media mega-stars, sees a path for companies to not only survive coronavirus but to thrive.
As Evan points, all the people who are confined to their homes, working from home, or planned to attend now-canceled conferences and entertainment events, will almost certainly be surfing the internet and watching more television than ever.
That makes this the perfect time, Evan contends, for companies to use strategic influencer programs to bolster their brands and their revenues in ways that will continue to serve them long after the current health crisis passes.
Join host and award-winning journalist Dean Rotbart for a timely examination of influencer marketing.
Photo: Evan Morgenstein, CelebExperts
Sun, 8 March 2020
When some of America’s most successful blue chip investors and securities analysts want to increase their exposure on CNBC, Fox Business Network, Bloomberg TV, and other financial broadcast networks, Zach Leibowitz is their go-to PR guru.
Zach is executive vice president and head of broadcast operations at Dukas Linden Public Relations.
In the past year alone, Zach and his colleagues have landed their clients on more than 600 broadcast segments. That’s an incredible track record.
Zach’s proprietary formula for getting TV producers to showcase his clients is applicable to any business seeking visibility, whether it operates on Wall Street or Main Street. This week, Zach gives host Dean Rotbart an exclusive, behind-the-scenes tour of what makes TV producers say, “Yes.”
To subscribe to Monday Morning Radio on Apple Podcasts click here.
Photo: Zach Leibowitz, Dukas Linden Public Relations
Sun, 1 March 2020
Growing a business from one employee to more than 3,000 in three decades is a notable achievement, regardless of what field you’re in.
Journalist and entrepreneur Matthew Winkler did just that at Bloomberg News.
When billionaire businessman and 2020 presidential candidate Michael Bloomberg had the idea of starting a financial news organization back in 1989, his first hire was Winkler, who at the time was a reporter with The Wall Street Journal.
Winkler signed on as editor-in-chief in February 1990 and proceeded to build Bloomberg News into a global news and money-making juggernaut.
Host and award-winning journalist Dean Rotbart joined Winkler at Bloomberg’s Manhattan headquarters earlier this month to talk about Winkler’s journey and what other entrepreneurs can learn from his experience.
Dean’s interview with Winkler was conducted as part of Dean’s special “News Luminaries” project, honoring journalists who have had – or are having – exemplary careers. Beginning on Thursday, March 12th, and each week thereafter, Dean will post an oral history with a prominent 21st century journalist at www.NewsLuminaries.com.
Other journalists participating in the oral history podcast include: Andrew Ross-Sorkin of The New York Times and CNBC; Randall Lane, chief content officer of Forbes; Steve Adler, editor-in-chief of Reuters; Maria Bartiromo of Fox Business News; and Charles Duhigg, best-selling author of The Power of Habit, and now a writer for The New Yorker.
Photo: Matthew Winkler, Bloomberg News