Sat, 17 February 2018
Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.
Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers.
If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.
Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”
Photo: Adam Witty, Advantage Media
Sun, 11 February 2018
Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple? And Arbys recently swallowed Buffalo Wild Wings restaurants.
What’s happening here?
Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether.
Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce.
Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.
Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard.
That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio.
Photo: Allen Adamson, Metaforce
Sun, 4 February 2018
For most businesses, routine meetings are mind-numbing experiences that are a black hole of time, energy, and motivation.
Dick and Emily Axelrod, co-founders of The Axelrod Group and authors of Let’s Stop Meeting Like This, advise companies such as Coca Cola, Hewlett-Packard, Boeing, and General Electric, how to transform business meetings into enjoyable, productive, collaborative experiences where meaningful work gets done, better decisions are made, and managers and employees together bring about organizational change.
Hear what Dick and Emily have to tell reputation coach and host Dean Rotbart this week – including their recommendation that attendance at all business meetings be strictly voluntary – then schedule your own staff meeting to share your newfound wisdom.
Photo: Emily and Dick Axelrod, The Axelrod Group