Peter Nevland didn't start out to be a much-in-demand business writing coach.  In fact, he began his professional career as an engineer for Motorola. But Peter discovered that good writing - even great writing - is within the grasp of every executive - regardless of how 'techie' that executive may be.  Peter's journey from slide rule junkie to wordsmith and word coach has an important lesson:  If he can do it, so can you!  

Peter shares some of the key lessons from his popular How To Write Workshops, including this tip:  "Combine the familiar with the unexpected" if you want to grab your readers by their eyeballs.

Nevlan is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Mark Huffman has spent nearly 30 years working at the world's top advertiser, Cincinnati-based Procter & Gamble.  During that time, he has contributed to some of the most successful - and well known - advertising campaigns.  Mark will be teaching the very popular Measurement and the Mind - a two-day Wizard Academy course scheduled for November 15th and 16th in Austin.  Mark offers listeners a preview of the lessons he'll share with those lucky enough to register.

Huffman is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio and serve as co-hosts in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Calling in from the newsroom of The New York Times, where he is an award-winning reporter, Charles Duhigg explains the methods that individuals and businesses can use to break bad habits and build new positive behaviors and patterns.

Duhigg is interviewed by Wizard Academy faculty member and graduate Dean Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur.  Rotbart and Biondo produce Monday Morning Radio in cooperation with Business Unconventional on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Run Time: 26 min 39 sec
Original Broadcast Date: March 25, 2012 
Photo: Charles Duhigg, The Power of Habit

Don't blink or you'll miss this marketing gem. Read more about it at www.MondayMorningRadio.com.

The commercial is short and to the point: "Please take me to Kesslers."  It lasts only 2 seconds.  But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself.  It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style.

On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin.

Don't be fooled.  Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free!

Run Time: 30 min 16 sec
Photo: Richard Kessler, Kesslers Diamonds