Last week, in a publicity stunt ripped from the pages of host Dean Rotbart’s Wizard Academy Buzz Snatching course, KIND Healthy Snacks dumped 45,485 pounds of sugar right in the heart of New York’s Times Square.

The audacious move won instant global recognition for the company’s new line of no-added-sugar fruit snacks by highlighting the mountain of sugar (20-feet tall and 30-feet wide) that America’s kids consume every five minutes.

This week on Monday Morning Radio, KIND’s Drew Nannis, vice president of integrated communication, shares the details of his company’s elaborate planning, as well as his #1 recommendation for other companies – big or small – considering similar buzz snatching events.

Photo: Drew Nannis, KIND Healthy Snacks
Posted: August 28, 2017
Monday Morning Run Time: 31 minutes 15 seconds 

Just over 15 years ago, David Crook founded what has grown into the largest-circulation personal-finance publication in the United States, reaching the homes of 6.6 million subscribers each week.

Guess where David works?  Money magazine?  Kiplinger's Personal Finance?  How about Forbes, Bloomberg Businessweek, Barron's or Consumer Reports?

Nope.

David Crook is the editor of The Wall Street Journal Sunday, which is distributed weekly in 69 partner newspapers, targeting the Main Street reader - people who have substantial assets in their 401(k)s or IRAs, but don't invest for a living.

[Listen and Profit Now™]

David discusses the unique reach and mission of The Wall Street Journal Sunday in an exclusive audio interview with Dean Rotbart, executive editor of NewsBios and himself a former Journal reporter and columnist.

If you write about personal finance or work in the financial services industry, you need to hear what David has to say.

Follow NewsBios on Twitter @newsbios. Order NewsBios at 1-866-NEWS-070, ext. 2. "Because what's not in their official bios is often far more important than what is."

Award-winning journalist Dennis Kneale is a self-described provocateur, who has spent 25 years afflicting the comfortable and comforting the afflicted.

Most recently, Dennis was an anchor and senior correspondent on Fox Business. Before that, he worked at CNBC, was managing editor at Forbes, and a senior editor at The Wall Street Journal.

Now Dennis has started his own consulting agency, Dennis Kneale Media, and this week on a joint NewsBios-Monday Morning Radio podcast, he dishes dirt on his old journalism colleagues, talks about the impact of powerful storytelling, and shares with host Dean Rotbart some of the trials of segueing from journalist to business owner.

Whether you are a senior Fortune 500 corporate communications executive or the owner of your own, growing business, Dennis has some valuable media relations tips for you.

Visit Dennis' website here and his LinkedIn page here.

Follow NewsBios on Twitter @newsbios. Order NewsBios at 1-866-NEWS-070, ext. 2. "Because what's not in their official bios is often far more important than what is."

Photo: Dennis Kneale
Posted: September 15, 2014
Monday Morning Radio Run Time: 36 min 06 secs

Wizard Academy faculty member Dean Rotbart, originator of the Buzz Snatching™ method of grabbing more-than-your-fair-share of the public's attention, is in the middle of a viral Buzz Snatching™ campaign designed to raise 50,000 pair of new socks in only three weeks to donate to the homeless.  Listen in as Dean explains how the idea arose and how YOU - listeners to Monday Morning Radio - can participate.

Dean will also host a free telephone conference on Wednesday, December 5th, at 9:30 a.m. (Eastern) to brief members of the Wizard Academy community on how YOU can do a holiday-season good deed and win some national attention for yourself, your products or your company.  

To register for this no-cost conference call and receive dial-in instructions, email Dean at: NoSocksToWork@gmail.com.  Be sure to include your name, company name, and contact phone number.  The call will last only 15 minutes - but the good it can do will knock your socks off.  Literally!   

Monday Morning Radio is hosted by Rotbart and by David Biondo, a veteran financial planner and successful entrepreneur. Rotbart and Biondo produce Monday Morning Radio in cooperation with their weekly radio newsmagazine, Business Unconventional, which airs each Sunday morning at 8:05 a.m. (Mountain) on 710 KNUS AM in Denver.

Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo. The best things in life really are free!

Monday Morning Radio - Run Time:  36 min  48 sec