Sun, 25 March 2018
When a big time CEO, celebrity, or politician is thrust into an unwanted and unfavorable media spotlight, more than anyone else their first call goes to “The Fixer,” public relations guru Michael Sitrick, founder of Sitrick And Company.
Michael Vick called, as did Roy Disney, Rush Limbaugh, the Church of Scientology, and the Estate of Michael Jackson, among more than 1,000 other high-profile individuals and organizations.
Sitrick earned the nickname “The Fixer,” because like the fictional fixer in the movie Pulp Fiction, his reputation clients look to him to wash away the splatter and gore of their media messes.
This week on Monday Morning Radio, Sitrick shares some of his most interesting cases with host and reputation coach Dean Rotbart, who as an award-winning former investigative reporter undoubtedly drove a fair share of business to Sitrick And Company or similar PR firms.
[To purchase up a copy of Michael’s Sitrick’s new book, The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media, click here.]
Photo: Michael Sitrick, Sitrick And Company
Sun, 18 March 2018
Colleen DeBaise, the former small business editor of The Wall Street Journal, says there are seven crucial stages in the life of a startup. In her new book, Start a Successful Business, Colleen, herself an entrepreneur and podcaster, draws lessons from companies including Warby Parker, Slack, and Lego to help would-be business owners learn how it’s done.
But what about existing small businesses, asks host and reputation coach Dean Rotbart? Not to worry. Colleen notes that what works for startups also offers ways for established businesses to freshen their own success strategies.
Photo: Colleen DeBaise, Start a Successful Business
Sun, 11 March 2018
Andrea Hence Evans is one of the most-respected patent, trademark, and copyright lawyers in the country, specializing in helping small business owners grapple with the mountains of red tape that must be surmounted in order to create and protect all manner of intellectual property rights.
Andrea has been selected by PBS to serve as the on-air legal expert for Season Two of its popular program, Make48, in which teams have 48 hours to plan, prototype, and pitch an idea for an invention.
Want to know if your idea is patentable or if your existing IP rights can withstand a challenge? Andrea shares the answers with host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.
Photo: Andrea Hence Evans
Sun, 4 March 2018
Jean Ginzburg is an expert when it comes to attracting, connecting with, and converting prospects into satisfied customers. She’s been doing it for more than a decade and has refined her approach by testing it on more than 2,000 of her own clients – ranging from Fortune 500 companies to one-person consultancies.
Jean, herself a serial entrepreneur and CEO of Ginball Digital Marketing, is a huge believer in the ability of quality content to help businesses attract new customers. She is also an evangelist for using digital marketing – first and foremost – to secure those new paying contacts.
In her Amazon bestselling book, WIN New Customers!, Jean promises those who apply her formula that they will see it pay big dividends in only 60 days. But no need to wait even two months, when you can jumpstart your new customer-acquisition program in just 35 minutes by joining Jean and host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.
Photo: Jean Ginzburg, WIN New Customers