Sun, 25 March 2018
When a big time CEO, celebrity, or politician is thrust into an unwanted and unfavorable media spotlight, more than anyone else their first call goes to “The Fixer,” public relations guru Michael Sitrick, founder of Sitrick And Company.
Michael Vick called, as did Roy Disney, Rush Limbaugh, the Church of Scientology, and the Estate of Michael Jackson, among more than 1,000 other high-profile individuals and organizations.
Sitrick earned the nickname “The Fixer,” because like the fictional fixer in the movie Pulp Fiction, his reputation clients look to him to wash away the splatter and gore of their media messes.
This week on Monday Morning Radio, Sitrick shares some of his most interesting cases with host and reputation coach Dean Rotbart, who as an award-winning former investigative reporter undoubtedly drove a fair share of business to Sitrick And Company or similar PR firms.
[To purchase up a copy of Michael’s Sitrick’s new book, The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media, click here.]
Photo: Michael Sitrick, Sitrick And Company