Sun, 24 October 2021
By now, nearly everyone knows that William Shatner, aka Captain James T. Kirk, flew into space aboard the Blue Origin spacecraft on October 13th.
Why would Jeff Bezos, who owns the rocketship company, want to invite a 90-year-old actor whose turn in the original Star Trek series took place more than 50 years ago on board when Bezos could have sold that seat for tens of millions of dollars?
Longtime Wizard of Ads Partner Jeff ‘The Professor’ Sexton tells host and award-winning journalist Dean Rotbart that there are priceless marketing lessons to be gleaned from Bezos’s inclusion of Shatner — insights that can lead to out-of-this-world success whether you’re selling space exploration, insurance, beer, breakfast cereal, or even toilet paper.
Strap yourself in, Jeff and Dean are ready to blast off.
Read Jeff Sexton’s article, “Two Marketing Lessons From William Shatner and Blue Origin.”
Photo: Jeff Sexton, Wizard of Ads Partners