Turning Brand Stories into Buyer Legends - A Masters Class

New York Times bestselling authors Bryan and Jeffrey Eisenberg are out with their latest blockbuster book, Buyer Legends, a Master Class that shows companies large and small how to use customer narratives to turbocharge sales and transform business cultures.

Bryan and Jeffrey are recognized global authorities in marketing optimization, analytics and customer experience design.  With their new book, they demonstrate how to best communicate your brand's story intent at each and every level of your organization, from the stockroom to the boardroom.

Buyer Legends is available now as a download from Amazon.com.  On this week's Monday Morning Radio, Bryan and Jeffrey take listeners on an exclusive tour of their new book and the concepts that are already revolutionizing sales and performance at companies such as Google and HP.

The Eisenberg brothers are interviewed by Wizard Academy faculty member Dean Rotbart, an award-winning veterarn broadcast journalist.  Dean is co-host of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver.

Photo: Jeffrey (l) and Bryan Eisenberg, Buyer Legends
Posted: October 27, 2014
Monday Morning Run Time:  31 minutes  01 seconds

 

Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available in November and December.