Sun, 8 January 2023
Stephen Semple is a marketing and advertising wizard. Moreover, he is an iconoclast - creating winning campaigns for his grateful clients and his own agency by marching to a different drummer.
Officially, Stephen is the Director of Wizard of Ads Canada and one of the elite Wizard of Ads partners who work in collaboration with other creative geniuses around the globe. He is also the co-host of The Empire Builders Podcast, where each week, he and his co-host reverse engineer the playbook of some of today’s most admired and successful companies, traveling back in time to their early years to study their growth formula.
Host and award-winning author Dean Rotbart speaks with Stephen on this week’s Monday Morning Radio, covering a wide range of topics and dispensing invaluable business wisdom nuggets.
Among the topics, Stephen explains why cutting-edge online titans - including Google, Amazon, eBay, and Airbnb — are shifting their promotional dollars to traditional media, including TV, radio, direct mail, and billboards.
Stephen studies, dissects, and decodes the success secrets of business empires. This week, listeners get to see his decoder ring in operation.
Photo: Stephen Semple, Wizard of Ads Canada
LAST WEEK: Cathy Nesbitt is in a Slimy Business, and Her Customers Adore Her: How the One-Time Executive Secretary Wormed Her Way to Entrepreneurial Success
Direct download: MMR010923.mp3
Category:Advertising and Marketing -- posted at: 9:48am MDT